The controversy over Poonam Pandey’s fake death to raise awareness of cervical Cancer has led the All Indian Cine Workers Association to call for legal action against the actress. The campaign’s agency, Schbang, has apologized on social media in reaction to the criticism.
The team released an apology statement, “Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly. To start off, we would like to extend a heartfelt apology – especially towards those who have been triggered as a result of having faced/having a loved one face the hardships of any kind of Cancer.”
Further, they added, “Our actions were driven by a singular mission – to elevate awareness about Cervical Cancer. In 2022, India registered 123,907 Cervical Cancer cases and 77,348 deaths. After Breast Cancer, Cervical Cancer is the second-most frequent malignancy affecting middle-aged women in India.”
Poonam Pandey is aware of the impacts of Cancer because her mother battled Cancer, the company also revealed. The post further stated, “Many of you may be unaware, but Poonam’s own mother has bravely battled Cancer. Having been through the challenges of battling a disease like this at such close personal quarters, she understands the importance of prevention and the criticality of awareness, especially when a vaccine is available. There was no change in people’s curiosity regarding Cervical Cancer when our Honourable Finance Minister mentioned it no less than a few days ago during the Union Budget.”
For those who don’t know, Poonam Pandey’s team announced on Friday, February 2, via Instagram that she passed away from cervical Cancer in her hometown. Her Instagram page posted something on Friday that said, “Deeply saddened to inform you that we have lost our beloved Poonam to cervical Cancer. Every living being that ever crossed paths with her experienced pure love and kindness.”
But the next day, Poonam revealed on her Instagram account that she was alive. Poonam Pandey received severe criticism from other celebrities when she acknowledged that her recent social media post about dying of cervical Cancer was a shocking promotional stunt meant to raise awareness of the disease.