Vijay Deverakonda has succeeded and is overjoyed with his most recent film, Kushi. His first hit in five years came with the popularity of Kushi. He has promised his fans a major gesture to make it more special. The actor promised to contribute one crore from his earnings from Kushi to 100 families while he was in Vizag for the film’s success celebrations.
On September 4, Vijay Deverakonda attended a Kushi celebration event in Visakhapatnam. He disclosed that he would give poor families a donation of Rs. 1 crore from his earnings. He pledged to donate Rs 1 lakh to 100 families to spread “Kushi” among his fans. The actor continued by saying that the list of these families would be revealed today.
The actor stated, “You are happy, and I am happy. I am thinking of something, and I don’t know if I can pull it off or whether it’s right or wrong. But if I don’t do it, I’ll be sleepless. To spread joy with you guys, I will donate Rs 1 crore from my ‘Kushi’ salary to 100 families. I shall select 100 families in need and present them with a Rs 1 lakh cheque each in the next ten days. My success, my happiness and my salary should be shared with you all.”
He further said, “I will share a form on my social media page tomorrow. I still haven’t come up with a plan. I will name the form ‘Spreading Kushi’ or ‘Devera family’ and send it. If the money helps people to pay their rent or fees or anything, I’d be happy. We will have a success celebration for ‘Kushi’ in Hyderabad in the next ten days. Before that, I will try and complete this and help 100 families. Once I finish this, I’d genuinely enjoy the success.”
On September 1, Kushi was released. It became popular after receiving positive reviews from viewers, which were reflected favourably in the box office earnings. The actor was excellent in the role of Viplav, Samantha’s aka Aradhya’s husband in the movie, and their chemistry has been praised. The story of the Shiva Nirvana-directed film is about a couple that weds against their parents’ wishes and then faces misunderstandings that change every phase of their lives.