KL Rahul, an Indian cricketer, has made an undisclosed investment in XYXX, a men’s innerwear and comfort wear line. Rahul will join the label as its first-ever ambassador for the inner wear and leisure wear category as a result of the investment.
XYXX is a cool, millennial-first men’s lifestyle label founded in 2016 by Yogesh Kabra. XYXX has tried to create goods that disrupt the current quo in the innerwear category since its start, focusing on innovation, craftsmanship, comfort, and customer experience.
The range of products targets to the youthful, discriminating Indian male and includes innerwear, loungewear, and athleisure.
KL Rahul is an Indian cricket sensation who has always let his achievements and hard work speak for themselves. He is a living example of the brand’s ethos in trusting your gut. KL Rahul is not only a world-class cricketer, but he is also the epitome of the young, discriminating Indian man who keeps it real both on and off the field.
