Within a week of its release, Coke Studio Bharat’s debut song, “Udja,” had received over 27 million views on YouTube. The intriguing song “Udja” combines the distinctive vocals of Jasleen Royal, Savera, and Oaff with the strong voice of Burrah.
The song, Udja, is a tribute to hope and the vigour of fresh starts. It tells the story of two people who separate ways but remain hopeful for a better future. With relatable words, ‘Udja’ exemplifies an emotion that we all have felt at some point in our lives.
The musical production team of Kabeer Kathpalia (OAFF) and Savera Mehta gives “Udja” life by infusing it with their unique flavour.
With her acoustic effects and words, singer, songwriter, and composer Jasleen Royal guides the collective. Burrah, a poet, rapper, and singer, gives the song new energy and is one of Coke Studio Bharat’s most talented season discoveries.
Curated by award-winning musician and acclaimed songwriter Ankur Tewari weaves magic into Coke Studio Bharat. Ankur has collaborated with a think tank including critically acclaimed poet, lyricist and scriptwriter Kausar Munir, along with national award-winning sound engineer and music producer KJ Singh. Together they handpicked brilliant artists from India’s hinterlands enabling their diverse voices to take centre stage in tune with their niche and identity.
By helping the younger generation connect with their roots while also using their familiar sounds, notes, and musical genres, you may appeal to their mentality.
Source: News Desk