Mumbai, November 9, 2021: Drop everything you are doing and pay attention! Netflix has just dropped a celebratory song for fans in India for their upcoming action-packed blockbuster film – Red Notice. The song, by Badshah, DIVINE, Jonita and Mikey McCleary, in collaboration with Universal Music India, is a groovy new take on the iconic Hindi Song ‘Bach ke Rehna Re Baba’ highlighting the action and adventure packed hunt for Cleopatra’s golden eggs, which is at the core of the film. This is the first time that Badshah and DIVINE have come together to create magic and have been supported by the charm of Jonita Gandhi and the musical brilliance of Mikey McCleary.
Inspired by the film, the video of the song showcases a thrilling heist and an intense chase for the golden eggs across various locations. The video, directed by Reema Maya, captures the essence of the film and India perfectly through the action-packed video. Just like the video, the artists had an adventure creating the song as they were actually in three different places when the song was made. It was produced out of New York by Mikey McCleary while the singers were in Chandigarh (Badshah), Goa (DIVINE), and Mumbai (Jonita).
Songwriter and rapper Badshah adds about his experience, “The song Bachke Rehna Re Baba, the R. D.Burman classic, is a perfect song for the hustle of the streets. I was excited to reimagine the song for Netflix in collaboration with Universal Music India. I am excited to finally see a Divine X Badshah collaboration coming through. I think it’s a defining moment for the current music scene as well. And Jonita is just the icing on the cake. Bach Ke Rehna Re Baba compliments the vibe of the film – fast-paced and full of energy. We had a great time remaking the song, giving it a modern desi bop vibe and then shooting it. We took a month to finish the entire song, from the brief to creating the mix and then the master. Divine is incredibly talented, and I am glad to get this opportunity to work with him. We jammed with each other and with Jonita and Mikey on a couple of sessions to get the feel of the song right. Cannot wait to share it with the audience and for Red Notice to drop on Netflix soon.”
Sharing his excitement, rapper and songwriter DIVINE said, “I’m extremely excited for Red Notice and to be working with Netflix on the project! It’s my third project with Netflix in so many years and it’s always been a pleasure working with their global and Indian teams! It was a lot of fun creating this song with Netflix and Badshah, Jonita and Mikey. The original is a classic and adapting it to this new age version was a cool experience. Shooting it was another amazing experience as we took some interesting elements from the film and gave it a uniquely Indian twist. Hope the fans love it as much as we did creating it.”
“The entire process of working on this song, from audio to video, was a fun and dynamic one. It was great to work with Mikey and Badshah again, and what made this project extra special is that it’s my first collaboration with Divine. The shared energy from this combination was electric and I think people will
experience that power when they hear the song! It is always a challenge to do justice to classics, and so singing the iconic hook line “Bachke Rehna Re Baba” with added sass and attitude was a challenge that I was excited to tackle. I hope people enjoy our rendition! Of course, having the support of the powerhouses that are my co artists on this one helped immensely,” says singer Jonita Gandhi.
Sharing his thoughts on the song, composer, music producer and artist, Mikey McCleary, said, “Our rendition of Bach Ke Rehna Re Baba for Netflix’s Red Notice with Divine and Badshah is a combination of a timeless classic song and an original contemporary, edgy rap track. This is the first collaboration between Badshah and Divine and their very different styles contrasted each other beautifully along with Jonita adding the zing to it with the powerful sing-a-long song section. I composed and produced the track remotely from New York with the artists recording from various locations in India. My aim was to create an exciting, cool and adrenaline-filled track which connects with the theme of the film, Red Notice. Everyone has done a great job and it’s turned out terrifically.”
Stream Red Notice only on Netflix on November 12, 2021!
Directed by | Rawson Marshall Thurber
Written by | Rawson Marshall Thurber
Produced by | Beau Flynn for FlynnPictureCo; Dwayne Johnson, Dany Garcia, and Hiram Garcia for Seven Bucks Productions; and Rawson Marshall Thurber
Starring | Dwayne Johnson, Gal Gadot, and Ryan Reynolds
MUSIC CREDITS
Bach Ke Rehna (Red Notice) by Badshah, DIVINE, Jonita Gandhi, Mikey McCleary Lyrics by: Gulshan Bawra, Badshah, DIVINE, Mikey McCleary
Music Composers: R. D. Burman, Badshah, DIVINE, Mikey McCleary Music Producer: Mikey McCleary and Parth Parekh
Music Partner: Universal Music India Private Limited.
Copyright in Underlying works: Universal Music Publishing Private Limited along with Reservoir Media Management, Inc.
VIDEO CREDITS
Produced by Catnip Culture Writer & Director: Reema Maya DOP: Kaushal Shah
Executive Producer: Surekha Sengupta Producer: Pooja Krishnamoorthy Line Production Company: Bowline
Line Producer: Sorabb Kumana Associate Producer: Uttara Singh Chief AD: Adi Sesha Iyer Production Designer: Payal Ghose
Costume Stylist: Indrakshi Pattanaik CONCEPTUALISED BY | Creativeland Asia
About Red Notice
An Interpol-issued Red Notice is a global alert to hunt and capture the world’s most wanted. But when a daring heist brings together the FBI’s top profiler (Johnson) and two rival criminals (Gadot, Reynolds), there’s no telling what will happen. The movie will be available in Hindi, Tamil, and Telugu for Indian audiences.
About Netflix
Netflix is the world’s leading streaming entertainment service with 214 million paid memberships in over 190 countries, enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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Media Contact
Aditi Kale | Aditi.kale@wizspk.com
Soneya | sonia.varghese@wizspk.com
