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Universal Music Group’s Adam Granite Visits Dharavi Dream Project’s Hip-Hop School, Empowering Young Artists

Mumbai, India, May 10: The Dharavi Dream Project After School of Hip-Hop was honored to host a special visit from Adam Granite, Chief Executive Officer, Africa, Middle East and Asia (“AMEA”) of Universal Music Group, at its premises located in the heart of Dharavi (India’s largest Slum), Mumbai.

Adam Granite’s visit to The Dharavi Dream Project After School of Hip-Hop symbolizes a significant milestone in the ongoing partnership between Universal Music Group, India and the Dharavi Dream Project community. The After School of Hip-Hop, a pioneering initiative in Dharavi, provides youth with opportunities for artistic expression and skill development through hip-hop culture.

During his visit, Adam Granite had the opportunity to engage with students, mentors, and staff members of The Dharavi Dream Project, witnessing the firsthand impact of hip-hop education on the lives of young people in the community.

“Supporting initiatives like The Dharavi Dream Project is about lifting communities and fueling the dreams of future artists. I was humbled to witness firsthand the tangible impact of Universal Music’s collaboration with this visionary project. Looking forward to seeing the bright futures it’s nurturing for these talented individuals.” – Adam Granite.

His presence encapsulated Universal Music Group’s commitment to supporting initiatives that empower artists and communities worldwide.

Talking on a decade long partnership, the original TDDP co-founder and the Chairman & CEO, India & South Asia, & Senior Vice President of Strategy for Asia, Middle East and Africa, ( AMeA), Universal Music Group, Devraj Sanyal added “The talent pool at TDDP is incredible and our executive team there led by Dolly Rateshwar is also amazing and have been leading India’s no 1 #MusicForSocialGood initiative with the greatest combination of heart and passion I have seen and we wish them all the success to grow this to a great size and have one future superstar to emerge from the only #AfterSchoolOfHiphop there exists anywhere in the world.”

“We were delighted to welcome Adam Granite to The Dharavi Dream Project After School of Hip-Hop,” said Dolly Rateshwar, Director & Co-Founder at The Dharavi Dream Project. “His visit not only acknowledges the importance of our longstanding partnership with Universal Music Group but also reflects Universal Music Group’s commitment to nurturing creativity and fostering talent in diverse communities around the world.”

About Adam Granite:
Adam Granite is CEO of Africa, Middle East & Asia for Universal Music Group and has been with the Company since September 2017. He is responsible for leading Universal Music Group’s strategy across some of the most dynamic, fast-growing, and evolving music territories around the world. These include India, Greater China, Southeast Asia, Korea, Sub-Saharan and North Africa, Turkey, Israel, and the Middle East. Since joining UMG, Adam has overseen the expansion of operations within Greater China (China, Hong Kong, and Taiwan), the launch of Universal Music Nigeria as a new strategic division within West Africa, the launch of a dedicated headquarters for Universal Music Southeast Asia in Singapore as well as the launch of new operations in Israel, Morocco, and Vietnam. In addition, there have been a series of flagship frontline label launches including Def Jam Africa & Southeast Asia, Astralwerks Asia, and Island Records Philippines in order to strengthen UMG’s position as a market-leader for breaking domestic talent. In each of these regions, there is a renewed focus on local A&R, with numerous high-profile signings within South Africa, Nigeria, Greater China, Korea, Indonesia, Malaysia, Thailand, Vietnam, and India. This is done alongside expanding partnerships, distribution, and identifying new commercial initiatives including licensing and acquisitions that will help UMG artists both local and international to reach new audiences globally.

About The Dharavi Dream Project After School of Hip-Hop:

The Dharavi Dream Project After School of Hip-Hop is a pioneering initiative located in the heart of Dharavi, Mumbai. Dedicated to hip-hop education and artistic empowerment, the school provides a safe and inclusive space for youth to explore their creative potential and develop essential life skills.

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