The event marked a milestone moment of the grand arrival of The Spirit of Kashmyr in Jammu & Kashmir
Srinagar, Jammu and Kashmir, India –
History was made last night on the shimmering waters of Dal Lake as Radico Khaitan Ltd.’s newly launched The Spirit of Kashmyr, brought together music, magic, and the soul of the valley in an unforgettable celebration with Sonu Nigam Live in Concert. The iconic singer paid a heartfelt tribute to 100 years of Mohammed Rafi, leaving more than 15,000 attendees spellbound under the starlit Kashmiri sky.
Sonu Nigam’s artistry, charisma, and universal appeal resonated with the core values of The Spirit of Kashmyr. As melodies filled the night air, lit shikaras glided across Dal Lake, creating a magical interplay of light and reflection.
The event marked a milestone moment, the grand arrival of The Spirit of Kashmyr in Kashmir, after winning hearts across Uttar Pradesh, Maharashtra, Assam, Rajasthan, and Goa. As Sonu Nigam’s timeless voice soared across the valley, Dal Lake transformed into a breathtaking canvas of light, culture, and emotion. Illuminated shikaras glided gently over the water, creating a mesmerizing interplay of reflection and melody — a scene that will stay etched in memory for years to come.
Adding to the spectacle were The Spirit of Kashmyr’s very own branded shikaras — a proud tribute to the craftsmanship and heritage of the valley. Floating as symbols of elegance and modern Indian luxury, these shikaras seamlessly blended with the cultural fabric of Kashmir, crafting a moment of artistic wonder for all who witnessed it.
“Sonu Nigam’s timeless artistry, emotional depth, and universal appeal mirror everything The Spirit of Kashmyr stands for. This partnership goes beyond association — it’s a shared celebration of excellence and authenticity. As the magic of his music resonates across Dal Lake, we aim to spotlight Kashmir’s beauty in a way that is both emotional and unforgettable, reminding the world why this land continues to inspire hearts,” said Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd.
Born from Kashmir’s pristine beauty, The Spirit of Kashmyr embodies purity, craftsmanship, and emotion; making last night’s celebration the perfect confluence of melody, heritage, and storytelling.