Pooja Entertainment, the production house of Jackky Bhagnani, announced on Tuesday that it has acquired virtual land on metaverse and named it Poojaverse. Metaverse is a virtual-reality space in which users can interact with each other in a computer-generated environment. This concept will begin with their recently announced project ‘Bade Miyan Chote Miyan’, that will hit the theatres on Christmas 2023.
Pooja Entertainment shared the news on their official Twitter handle. They shared the clip of the metaverse concept and captioned it, “Experience the first-ever Indian film announcement on the metaverse our very own virtual space called #Poojaverse – We are excited for you’ll to experience & know about #PoojaEntertainment & our projects through yet another medium.”
As per the Business Today report, producer Jackky Bhagnani said, “I believe that digital domination was always considered as something of the times to come, but things changed with the pandemic. A world created as an outcome of this technology and the ideology of digital replication of real life, metaverse, rules the roost. It is no longer a futuristic idea but one that’s already started bearing shape and taking a form that’s ever-evolving.”
‘Bade Miyan Chote Miyan’ will star Akshay Kumar and Tiger Shroff. The film will release on Christmas next year in five languages – Hindi, Telugu, Tamil, Kannada and Malayalam.
Image Credit: Twitter \ Pooja Entertainment.