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On National Start-up Day, Amazon miniTV embarks on an inspiring coming-of-age storywith Hustlers- Jugad Ka Khel

Amazon’s free video streaming service has earned a reputation for constantly pushing the envelope through its diverse content repertoire spanning multiple genres. Taking the same a step forward, the service today, on National Start-up Day, announced its latest entrepreneurial drama Hustlers- Jugad Ka Khel with a riveting teaser. Set in 2010, the show will highlight the intricacies of the start-up boom witnessed in the city that never sleeps, Mumbai, focusing on the lives of entrepreneurs.

Produced by Rainshine Entertainment and directed by Harsh Dedhia, this story is driven by both the complexities and the desire for recognition in life. The teaser reveals Sanjay taking an unexpected twist and decides to change his life surprisingly. Set against the backdrop of the bustling city of Mumbai, the show chronicles the remarkable journey of an ambitious and street-smart boy who tries to break the shackles of the traditions imposed by his elder brother. Hustlers- Jugaad Ka Khel will feature Vishal Vashishtha, Anjali Barot, Maharshi Dave, Anurag Arora, and Samir Kochhar in pivotal roles.

Talking about the series, Aruna Daryanani, Director and Business Head at Amazon miniTV, shared, “Hustlers – Jugaad ka Khel is an ode to youngsters who are willing to challenge the norms and write their success story. Through the show we aim to drive relatability with today’s aspirational audience and strike a chord with their thought processes. The entrepreneurial narrative, relatable characters are reminiscent of the current generation and that’s what the show aims to bring forth.”

Hustlers- Jugad Ka Khel will premiere exclusively on Amazon miniTV for absolutely free, accessible with the click-of-a-button on Amazon’s shopping app and Fire TV

Teaser link:

About Amazon miniTV     

Amazon miniTV is a free video streaming service available on Amazon’s shopping app, on Fire TV and on Play Store, provides high quality entertainment, which you can watch anytime, anywhere. Always Entertaining. Always Free.

● Exclusive shows and videos: Amazon miniTV is home to a cherry-picked collection of fresh, incredible and engaging stories and titles across multiple genres ranging from webseries, award-winning short films, comedy shows to expert videos on tech. These include popular titles like Half CA, BadtameezDil, Hunter, The Haunting, Physics Wallah, RaftaRafta, Case Toh Banta Hai, Sixer, Gray,Ishq Express, Highway Love, Guitar Gu, UdanPatolas, YatriKripyaDhyan De, Crushed, GuptGyaan, Uljhe Hue, Clean, Sorry Bhaisaab, Adulting, Shimmy, Transistor, Tech with Rajiv Makhniamong others. The content has been carefully curated to suit the varying entertainment preferences of today’s viewers.

No Paid Subscription required: Amazon miniTV is absolutely free!

Instant access: Amazon miniTV is present on Amazon’s shopping app, which is India’s most trusted and largest online store. Just download the Amazon shopping app, click or search for ‘miniTV’ to view from thousands of titles available. Want to watch on the big screen? Then on your laptop and click on Amazon miniTV or on Fire TV. You can now also download the Amazon miniTV app on Play Store.

Industry recognition: Amazon miniTV’s content has received a lot of love from fans and the industry.  Titles such as Physicswallah, Highway Love and Half CA have received prominent ratings by Ormax; our short film Shimmy won the People’s Choice Award for Best Actor and Critic’s Choice Award for Best Actor (Pratik Gandhi); Clean won best short film at IWM Buzz Awards 2022; YatriKripaDhyan De was adjudged the best short film by Indian Television Academy; as our most loved high school drama Crushed was nominated at the 2022 Filmfare OTT Awards, to name a few.

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). offers a single destination to customers to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon miniTV.  Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Prime, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

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