Wednesday, February 21, 2024

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Katrina Kaif Teams Up With HYUGA To Make India Healthier

A specialised one-stop shop for genuine health and wellness products is a concept whose time has come as India begins to prioritise health and fitness.

Hyugalife, the idea of former Nykaa CFO Sachin Parikh and co-founders Anvi Shah (formerly of Unilever) and Neehar Modi, is the realisation of that goal (ex-Amazon). The parent firm, Pratech Brands, secured $3 million in funding from Sequoia India’s Surge and is now prepared to promote happiness and wellness in India.

The platform includes over 6000 items sourced directly from top brands like Gynoveda, MuscleBlaze, Optimum Nutrition, Oziva, Plix, and Power Gummies. It offers various health and wellness products, including vitamins, healthy foods, hair, skin, and nails, weight management, sports nutrition, and women’s health. Hyugalife formed a relationship with Katrina Kaif, the nation’s top actor, businesswoman, and fitness symbol, to inspire every Indian to be at their healthiest.

Katrina’s investment in Hyugalife is a major validation of the platform’s mission and provides a valuable opportunity for the company to reach an even wider audience. Anvi Shah, CEO of Hyugalife, adds, “Hyugalife’s vision is to improve our country’s health standards by offering authentic health & wellness products at the audience’s convenience by creating a one-stop marketplace. We are thrilled to have Katrina Kaif as an investor and partner in Hyugalife, so we can help achieve our mission together.”

Katrina said about the partnership, ” I firmly believe that fitness isn’t simply about working out or having a nutritious diet. It’s a way of life. With an aim at promoting and maintaining a healthy lifestyle, Hyugalife is offering high-quality, authentic products at our fingertips. I look forward to working with the team to help bring their vision of a healthier & happier India to life.”

Source: News Desk

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