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Jim Beam Amplifies Kolkata’s Night with Divine

Kolkata (West Bengal) [India], July 8:  Jim Beam recently set Kolkata ablaze with an extraordinary concert featuring the celebrated rapper, Divine. The event took place at the prestigious JW Marriott Hotel, beginning with an exhilarating DJ set that instantly energized the audience.

Divine, acclaimed for tracks like “Mere Gully Mein,” “Jungli Sher,” and “Kohinoor,” took center stage, delivering a magnetic performance that captivated everyone in attendance. His commanding presence and impactful lyrics struck a chord with fans, transforming the night into an electrifying experience. The audience echoed his verses, illustrating Divine’s profound influence on Indian hip-hop.

India’s triumph in the ICC T20 World Cup further lifted the spirits of the attendees, adding a layer of festivity to the evening. 

“The celebration was unmatched,” said a spokesperson from Jim Beam. “It was a perfect blend of music and cricket.”

The concert highlighted Divine’s impressive discography, featuring his most popular songs and fan favorites. Each performance was met with thunderous applause, particularly for “Mere Gully Mein” and “Kohinoor.” Divine’s set was not just about music; it was a journey through his artistic evolution and his bond with the audience.

“We are excited to bring such vibrant events to Kolkata,” stated Roli Khandelwal, Brand Manager for Jim Beam. “Partnering with Divine aligns with our brand’s essence of celebrating authenticity and passion. The audience’s reaction has been overwhelming, reinforcing our commitment to supporting the music scene.”

The evening wasn’t just about the music; it was an opportunity to craft lasting memories and enjoy Kolkata’s vibrant culture. The event featured engaging activities, exclusive Jim Beam merchandise, and unique promotions, elevating the overall experience. 

Jim Beam’s participation in the concert underscores its dedication to supporting cultural and musical events that resonate with contemporary audiences. By teaming up with artists like Divine, Jim Beam continues to establish itself as a brand that celebrates creativity, passion, and memorable experiences.

Stay tuned for more thrilling events and collaborations from Jim Beam as we continue to lead in the world of music and beyond.

Event produced by Espousal Events & Alter Ego – Kolkata. Special thanks to MCA Worldwide.

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