The pandemic has changed the whole concept of normal. It has forced us to make many adjustments, out of which some are temporary, and some are to stay forever. One of the industries that have been affected for a longer run is Cinema and Theatres. The period from April 2020 till now has not been uneventful at all for cinema. With theatres closed, OTT platforms have become the port of call for many film producers. With the boom of the OTT and pandemic-induced lockdowns and restrictions in place. The way audience consumes entertainment has drastically changed.
But after OTT rising, people have started getting a wide variety of options on one platform. Moreover, the best part about OTT is getting to see it in any corner of the world at any time suited. Also, to the biggest benefit, the one has received genuine artist. Actors who got lost in the big screen milieu are given an opportunity on the OTT platform. OTT demands quality of acting and not superstars.
The most important thing or the core value of such a platform is CONTENT which is a win-win for an audience. Not to forget that people can choose to watch whatever they want, whenever they want. A few years ago, we were restrained to the same type of soap operas and films. Very rarely did we get to see something that blew our minds. Now with OTT coming in, the Indian film industry, for one, has witnessed a boom not only in content but talent all over the country.
OTT platform is that one can stay true to the spirit of multiple languages and cultures without holding back. Moreover, with ever-increasing knowledge, the demand for high-quality content is going to keep increasing.
No wonder cinemas were the excellent opportunity to go out and get the feel of watching the movie in a theatre. Still, when it comes to content and its diversity, OTT platforms are taking over the theatres.
