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Amazon miniTV and Dot & Key join forces to deliver an integrated brand story to audiences across India

Mumbai, 24 June 2024: Amazon miniTV, Amazon’s free video streaming service, is delighted to announce its strategic collaboration with one of its long-term strategic advertisers – Dot & Key, organically integrating its popular sunscreen into its popular shows, including the widely acclaimed series Jamnapaar. Known for its gripping narrative and relatable characters, Jamnapaar has become one of the most loved shows on Amazon miniTV, ranking among the top 5 most viewed shows in India. Exploring themes of aspiration, self-identity, embracing one’s roots, and the significance of familial bonds, the series has deeply resonated with viewers nationwide, making it a perfect fit for Dot & Key to connect with its target audience. 

The brand has had a long-standing association with Amazon miniTV, consistently engaging with a digitally savvy female audience, aged 18-34, with a high affinity for romantic and light-hearted content. The collaboration between Dot & Key and Amazon miniTV represents a broader strategy to create an immersive content experience for viewers. This strategic approach not only enhances brand visibility but also seeks to create a unique dimension, all while fostering a deeper connection with the audience. Apart from Jamnapaar, the brand has previously sponsored the hit series Badi Heroine Banti Hai, and this successful partnership is set to continue with several more shows launching later this year.

Commenting on the collaboration, Vijay Iyer, Director, Amazon Ads India stated, “Dot & Key’s integration into Amazon miniTV shows reflects how brands can effectively reach their target audience through popular and engaging content. We look forward to fostering more such partnerships that provide significant value to our viewers and advertisers alike. By collaborating with leading brands like Dot & Key, we aim to create unique and memorable experiences for our audience while providing brands with effective avenues to connect with their target consumers.”

“Collaborating with Amazon miniTV for shows like Jamnapaar and Badi Heroine Banti Hai has been an exciting opportunity for us to showcase our products creatively, and we look forward to further strengthening this partnership in the coming years. This collaboration aligns perfectly with our mission to engage with consumers authentically and drive brand affinity in today’s dynamic digital landscape,” shared Mr. Suyash Saraf, Co-Founder, Dot & Key.

Spanning original web series, short films, internationally acclaimed shows, reality shows, and more, Amazon miniTV boasts a diverse and robust content library, available to stream for free within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, or download the app from Play Store.

About Amazon miniTV  

Amazon miniTV is a free video streaming service that provides high quality entertainment, which you can watch anytime, anywhere. Always Entertaining. Always FREE!

●   Exclusive shows and videos: Amazon miniTV is home to a cherry-picked collection of fresh, incredible and engaging stories and titles across multiple genres ranging from webseries, award-winning short films, reality shows and popular international shows dubbed in Hindi, Tamil and Telegu. These include popular titles like Half CA, Love Adhura, Badtameez Dil, HunterHalf Love Half ArrangedYeh Meri Family, Rakshak – India’s Braves, Physics Wallah, Rafta Rafta, Case Toh Banta Hai, Dehati Ladke, Sixer, Ishq Express, Highway Love, Gutar Gu, Crushed, Playgroundamong others. The content has been carefully curated to suit the varying entertainment preferences of today’s viewers.

●   No subscription required: Amazon miniTV is absolutely free!

Instant access: Amazon miniTV is present on Amazon’s shopping app, which is India’s most trusted and largest online store. Just download the Amazon shopping app, click or search for ‘miniTV’ to view from thousands of titles available. Want to watch on the big screen? Then visit www.amazonminiTV.com on your laptop, or on Prime Video, Fire TV, Xiaomi Smart TVs and Google TV . You can now also download the Amazon miniTV app on Play Store on your Android smartphone.

Industry recognition: Amazon miniTV’s content has received a lot of love from fans and the industry.  Titles such as Physicswallah, Highway Love, Dehati Ladke, Hustlers, Crushed, Hunter, Half CA and Yeh Meri Family have featured in the ‘top 10 webseries’ lists across publications; our short film Shimmy won the People’s Choice Award for Best Actor and Critic’s Choice Award for Best Actor (Pratik Gandhi); Clean won best short film at IWM Buzz Awards 2022; Yatri Kripya Dhyan De was adjudged the best short film by Indian Television Academy; and our most loved high school drama Crushed was nominated at the 2022 Filmfare OTT Awards, to name a few.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in offers a single destination to customers to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon miniTV. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Prime, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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