Mumbai, India: Following a high-decibel relaunch in June 2025, Prowl, the homegrown active-lifestyle brand founded by action icon Tiger Shroff, has successfully raised Rs. 4 Crore in a Pre-Series A funding round led by Resolute Ventures.
Since its pivot into the men’s grooming space six months ago, Prowl has witnessed a meteoric rise. Initially launching on Amazon before expanding to Myntra, Flipkart, and major Q-commerce platforms, the brand has struck a chord with the modern Indian man through its “simple, non-complicated” approach to skincare. With a current portfolio featuring face wash, sunscreen, lip balm, body lotion, body wash, and a roll-on, the brand has already achieved profitability and high repeat-purchase rates within its target demographic.
The freshly infused growth capital will be strategically deployed for fueling the next phase of growth for the business mainly across 3 areas: rapidly expand the product portfolio with innovative, science-backed formulations starting with 3 serums launching soon and further deepening the product portfolio to include daily staples for men, to deepen market penetration into Tier 2 and Tier 3 cities, and enabling same day and one day deliveries, where the demand for affordable, high-quality male grooming is surging and to amplify marketing efforts to solidify Prowl as the go-to brand for “Everyday Skincare for the Indian Man.”
“Prowl is more than just a brand; it’s a reflection of my personal philosophy of discipline and simplicity,” said Tiger Shroff, Founder of Prowl. “I’ve been deeply involved in the formulation and strategy because I wanted products that actually work for the Indian skin type without a 10-step routine. This investment from Resolute Ventures validates our vision of making effective grooming accessible to every man, from the metros to the heartlands of India.”
Shriyhas Jichkar, CEO Prowl, who has been instrumental in the brand’s lean and efficient scaling, added:
“The first six months were a litmus test for our product-market fit. The data shows that the Indian man wants a routine that is easy to understand and execute. With this capital infusion, we are ready to accelerate our innovation pipeline. My focus remains on ensuring that our operational backbone is robust enough to handle the rapid scaling while maintaining the high quality our Prowl loyalists expect.”
The brand’s growth is further bolstered by Lap Ventures, which manages the end-to-end marketing, communications, and conversion strategies. Their expertise in navigating top-of-the-funnel awareness and driving distribution partnerships has been a key factor in Prowl’s swift market capture.
About Prowl
Founded by Action Superstar Tiger Shroff, Prowl is a lifestyle brand dedicated to the modern, active Indian. Its grooming line focuses on high-performance, uncomplicated skincare solutions designed specifically for the Indian climate and skin types.