National, February 2022: Big Boy Toyz, India’s leading pre-owned Luxury Car company, organized India’s first edition of women supercars drive on 20th February 2022 that witnessed massive participation from women car enthusiasts. BBT was inspired to create Queens Drive Club for women that are interested and passionate about cars. With 30 women participants, the drive was inaugurated with a flag-off at the BBT Headquarters, Gurgaon. The launch was also attended by Bollywood star Yuvika Chaudhary along with Prince Narula and television fame Pearl Puri.
With a flag-off at the BBT Gurgaon showroom, the participants headed towards the Aravali Hills at 8:00 a.m. The 2-hour drive was followed by a champagne brunch, live music and relaxing session with fun activities were planned for the super women. Post the drive luxurious selfcare pampering session was organised by BBT that included a relaxing foot & shoulder massage by Delhi’s luxury salon, Levo. Accompanying with a live makeup studio kiosk for all the phenomenal women. This also includes customised jewellery designing for all the brilliant women by Aetee Jewellery. The event also observed some spellbinding art exhibition by the stellar artist Michelle Poonawala at the brunch.
Ritika Jain Ahuja, Founder of the Queens Drive Club and COO of BBT, spoke about the event: “While I wanted to create a platform for women like me who love to drive and are interested in supercars. As I believe women can run a family, company and a whole nation, then there is nothing that we can’t do. My main goal was to break the stereotype that women aren’t good drivers.”
Dr. Neharika Yadhav, Dental Surgeon and Superbike racer added, “When Ritika called me and shared her thoughts on starting the 1st women’s supercar club I was super excited to be a part of it as no one has previously worked on bringing women behind such beautiful power machines together on one platform. Being women who share the same passion of need for speed and all things beautiful inside out this is a great merger. After all, why should only boys have all the toys”
Roshni Misbah, a Hijabi biker and owner of a superbike store commented, “You can be an absolute smart and tough woman and still not lose your femininity.”
Driving Lamborghini Gallardo Noctis, Sneha Berry said, “I’ve always been fascinated whenever I came across super car clubs. But I have always seen only men have been a part of it. Always wanted to experience the thrill and fun of these super car clubs. Now being a part of Queens drive car club, I got the opportunity to experience the same. In fact, Queens club has given me a great platform to socialize and connect with other female enthusiasts. It is intriguing how the club has already started activities like photo shoots, champagne lunch. I’m glad I got on board and can’t wait to experience what more Queens drive club has in store for us.”
BBT is the first automobile company in India to venture in the super cars club that is female centric and give the opportunity to women who have the interest and expertise to drive these super cars. The event was a huge hit and created an atmosphere where women from all walks of life could feel empowered from one and other.
Website: Big Boy Toyz
About Big Boy Toyz:
The showroom of Big Boy Toyz houses pre-owned luxury, exotic, and imported cars for sale in India. With a collection of over 100 rare exotic supercars, every pre-owned exotic car in the inventory goes through BBT’s highest level of scrutiny, assuring utmost quality standards. BBT has built a trustworthy name in the industry with over 7600 satisfied customers, it has also found favour with a large list of celebrities and cricketers such as Twinkle Khanna, Yuvraj Singh, Dinesh Karthik, Hrithik Roshan, Riteish Deshmukh, Honey Singh, Bpraak, Shilpa Shetty and Virat Kohli among others also possess a glittery set of four wheels from BBT. The digital platform plays an important role in revenue generation for the brand. BBT has showrooms in Gurgaon, Mumbai, and Hyderabad with expansion plans in place for Ahmedabad and Kolkata.
About Ritika Jatin Ahuja:
An Entrepreneur. A Chief Operating Officer. A Mother. A Luxury Influencer. These are just a few feathers in the hat of Mrs. Ritika Jatin Ahuja, the COO of the renowned luxury car dealership, Big Boy Toyz. Passionate about all things business and luxury, Mrs. Ritika has a decorated career trajectory during which she has conquered innumerable incredible feats.
Hailing from one of Delhi’s most prestigious schools, Modern School Barakhamba Road, Ritika began her journey as an interior designer, gaining a specialization in the interior designing of jets and yachts from the University of Arts, London, along with a professional course in 3D Animation and Software Coral.
Blessed with an artistic mind, her imaginative skills have truly seen no boundaries when it came to shaping her rewarding and fulfilling career path. She spearheads the merchandise & marketing section at Big Boy Toyz, one of Asia’s largest super exotic car destinations. As the Chief Operating Officer, her key role is to ensure that the team successfully markets the product portfolio consisting of stationery, decorative items and lifestyle products. A well-conceived effort, planning and execution from her side became the reason for the bright and fruitful inception of the Merchandise section. At Big Boy Toyz, Ritika is also deeply involved in the company’s marketing strategies and efforts.
Adding to her unparalleled vision and drive, Ritika is the founder of the Women’s Supercar Club of India, which currently has 30 committed members and is growing at a steady pace. Being passionate about sports and vintage cars herself, Ritika brings like minded women under the organization and gives them the platform to explore and embrace their combined love for supercars.
Her leadership and motivation are unlike any other and have been recognized by esteemed platforms as well. Winning the National Excellence Award 2018, the Women Entrepreneur award 2018, Young Women Leader in Operations by the Indian Conventions, Most Influential Leader of the 2018 by Transformance Forum and the Gem of India Awards by AIAC goes to show her steadfast and true blue demeanor which has been the catapulting differentiator in setting her apart. Her unfazed passion for perfumes along with the standout entrepreneurial journey has also fetched big time coverages on CNBC TV-18, Business Standard, YourStory, She Magazine, Business Connect and more.
Not only is Ritika a force to be reckoned with in the business world, but she is also a dedicated mother to her children and is an active part of their daily lives. She strikes the incredibly difficult balance of work life and motherhood and does so with the utmost grace, conquering both worlds with ease. Even through her countless achievements in her professional life, Ritika remains grounded and in tune with her personal life and makes space for family and her passions, positioning herself as a great source of inspiration for many.
