A Global Initiative to Empower Women in partnership with NGO Aspire For Her
Mumbai, India – May 2024 – Kérastase, India’s premier luxury hair care brand, proudly unveiled the local edition of its global initiative, Power Talks, aimed at championing women’s empowerment worldwide. Rooted in a steadfast commitment to sustainability and social responsibility, Kérastase continued its mission of redefining beauty standards while advocating for women’s empowerment and environmental stewardship.
As an unrivaled leader in Luxury Hair Care in India, Kérastase boasts a pervasive presence across more than 50 cities, encompassing 650 salons and its esteemed e-boutique, Kerastase. Central to Kérastase’s ethos lies the promise of #youdarewecare, emblematic of its unwavering dedication to hair care excellence coupled with a resolute commitment to empowering women.
Since its inception in 1964, Kérastase has stood for much more than just hair care products and services. With the launch of Power Talks, the brand propels itself forward, catalyzing a pivotal shift towards empowering women and fostering inclusivity on a global scale. Power Talks is an impact-driven program meticulously designed to help women no matter what background they come from by equipping them with the confidence they need to advance in their careers and uplifting fellow women within their communities.
In India, Kérastase has partnered with Aspire For Her, a prominent NGO dedicated to bridging the gender gap by increasing the contribution of women in the workforce. Through transformative one-to-one flash mentoring sessions, Kérastase and Aspire For Her pledge to mentor more than 300 women this year alone.
To celebrate the launch of Power Talks in India and celebrate, Kérastase hosted a landmark event on May 14th in Mumbai. The event promised a distinguished lineup of influential speakers, headlined by Bollywood star Kérastase brand spokesperson in India, Sonam Kapoor. Additionally, a panel of esteemed self-made women leaders including Interiors expert Ridhi Khosla Jalan, Ahana Gautam, Founder and CEO of Open Secret Snacks, and Madhura Dasgupta, head of the NGO Aspire for Her, engaged in an insightful and inspirational discourse on women’s empowerment. The evening also featured a recital by poet, Aranya Johar.
The event was an immersive experience repleted with captivating décor, and scintillating entertainment performances. Notably, Kérastase unveiled its Limited-Edition bottle of its iconic Elixir Ultime Serum adorned with the emblematic Power Talks logo, serving as a poignant testament to the brand’s unwavering commitment to the cause.
“Inclusivity and equality are causes that are very close to my heart. When Kérastase a brand that I adore asked me to be a part of this event, I was delighted. I strongly believe we all need to do our part and can play a big role in uplifting the women around us to help uplift society at large” – remarked Actress, Sonam Kapoor.
“We are thrilled to unveil Power Talks, our global initiative dedicated to empowering women and fostering positive societal change,” exclaimed a Anjali Pai, General Manager at Kérastase India. “Through this program, we want to inspire and support women in unlocking their full potential, thereby creating meaningful impact in their lives and the lives of others.”
Madhura Dasgupta Sinha, Founder & CEO of Aspire For Her, echoed this sentiment, emphasizing, “We are thrilled to partner with Kérastase to close the biggest gap in a woman’s professional journey – the confidence gap. The mentorship program is opening up new possibilities and opportunities, as we unleash a huge potential in India’s economy. At Aspire For Her, we are adding a million women to the workforce by 2025 and ten million by 2030 by using the power of communities and networks.”
Join us as we embark on this transformative journey towards empowering women and collectively crafting a more sustainable future.
